A distribution partner capable of scaling into new sales opportunities, providing weekly reporting on every commercial KPI through our digital core.
Desop® is the revolutionary, native ERP software we developed to digitalize and optimize the management of all operational processes involved in the distribution of Interior Design products, starting with the most complex ones tied to modular furniture collections. Thanks to a structured and trackable workflow, it connects key players — developers, contractors, architects, manufacturers, and end customers — ensuring operational efficiency, error reduction, strong innovation in customer experience, and resource optimization across the process.
Moreover, its compatibility with tools like AI, machine learning, and advanced data analytics makes it possible to anticipate critical issues and support the customer journey, intelligently coordinating every stage of design, production, and logistics, streamlining operations and delivering a truly personalized experience—including the predictive generation of furnishing proposals aligned with customers’ style, budget, and space requirements.
Together with the sales consultant, the customer fills out a survey available in our Home J App. Our AI & Marketing team translates the collected preferences into graphic concepts, turning them into emotional renders that are always aligned with the project guidelines and the chosen furniture brand’s identity.
Each design proposal is digitally developed by a dedicated team using the brand’s native software, ensuring consistency, precision, high quality, and reliable delivery timelines for the customer.
The integration of artificial intelligence into creative processes boosts efficiency and elevates design quality, making the production of graphic and digital assets scalable in support of the overall strategy.
We rapidly develop and update comprehensive design books, including renders, moodboards, and customized communication materials—overseeing every phase, from visual design to content creation, all aligned with the brand identity to enhance the offering and strengthen brand positioning.
A centralized digital system and a purpose-built app enable full monitoring of the customer journey, commercial KPIs, and project progress—from appointment scheduling to interaction management.
Continuous tracking and advanced data analysis, based on surveys collected at each milestone of the sales cycle, ensure effective relationship management across every touchpoint—delivering a service experience aligned with the standards of more advanced industries in their Go-to-Market approach.
We digitally supervise and directly coordinate operational activities on-site—whether at the construction site or the client’s apartment—using our proprietary Desop® technology and its integrated digital infrastructure. For Milan-based stores, we also provide on-site support through our robust organizational structure.
This approach ensures constant, real-time updates on all project execution data, delivering maximum precision and accurate control over every project phase. It optimizes resources and timelines while reducing errors by up to 80% compared to traditional survey and verification workflows.
We offer a digitalized system for order management, delivery planning, and coordination of on-site activities. Through integration with advanced digital tools, every phase—from logistics organization to furniture installation—is handled efficiently, with photo-text documentation of discrepancies and continuous monitoring of project progress (SAL). This reduces response times and ensures greater efficiency and accuracy in post-installation ticketing.
For Milan-based stores, we directly manage the entire sales and after-sales cycle effectively, supported by digital supervision and real-time data feedback. Thanks to Desop and our customer management dashboard, we ensure high service quality and measurable customer satisfaction.
We have revolutionized the traditional customer journey within a furniture store. By harnessing the potential of technology and leveraging scalable digital tools—supporting both internal operations and customer experience—we can assist in the development of new retail locations or redesign existing layouts to deliver an innovative buying experience.
Additionally, we help expand the store’s network of customers and architects through a curated program of in-store events and activations, entirely managed by our team and press office.
